• Social media activation - Join The Green Race to catalyze
spill-over effect around every-day eco-friendly practices.
Contestants were asked to record a video/shoot a photo of their
sustainable practice, add #jointhegreenrace and nominate next
person to take part in The Green Race. Activity was also boosted
• Long-term cooperation with MARE Foundation - NGO which
is protecting the Baltic Sea from plastic pollution.
• Solar bench, e-waste containers, urban beehives, sea plastic
port bins installation.
• Choice of Aspire Vero as a hero product – notebook made with
PCR materials, with increased durability and adaptability for easy
• Funds aggregation between Acer, Windows RMI, JMA and Intel.
• POS in more than 100 stores.
• Communication based on consumer insights - each purchase