Rationale:

• We joined forces to prepare campaign making genuine 
   difference for society. We intended to promote responsible 
   consumption & leave behind permanent eco assets.
• We also aimed to increase Windows 11 awareness in a segment 
   of environmentally responsible customers.

Tactics:

• Social media activation - Join The Green Race to catalyze 
   spill-over effect around every-day eco-friendly practices. 
   Contestants were asked to record a video/shoot a photo of their 
   sustainable practice, add #jointhegreenrace and nominate next 
   person to take part in The Green Race. Activity was also boosted 
   by influencers.
• Long-term cooperation with MARE Foundation - NGO which 
   is protecting the Baltic Sea from plastic pollution.
• Solar bench, e-waste containers, urban beehives, sea plastic 
   port bins installation.
• Choice of Aspire Vero as a hero product – notebook made with 
   PCR materials, with increased durability and adaptability for easy 
   repairs, paint-free.
• Funds aggregation between Acer, Windows RMI, JMA and Intel.
• POS in more than 100 stores.
• Communication based on consumer insights - each purchase 
   decision counts.

Results:

• 8.2M views, 0.4M clicks.
• 100+ participants of the Green Race showcasing examples 
   of eco-friendly habits
• Acer Vero SI raised by 530%.
• Weekly ST of Acer Vero increased by 240%.
• Full Acer Vero FY22 H2 SI on Win11.